AXE Body Spray, Deodorant, Hair, and Shower Gel Products

Confidence = AXE.

Radiate rockstar vibes all day long from the moment you hit the shower with AXE shower gel.

Create irresistible hair ladies will be begging to touch with AXE hair care and styling products.

Stimulate her senses and stay reassured all night long with AXE body spray and deodorant. Smell great knowing AXE is working overtime to protect you from perspiration and keep you smelling fresh into the night.

Check out the newest AXE campaigns and products available.

NEW AXE Gold Temptation


Discover the NEW, absolutely irresistible AXE® Gold Temptation™. A fresh beginning opens with green citrus fruity notes delicately mixed with a spicy sparkling accord. This fresh start is followed by sugary and appetizing molten chocolate notes and hints of masculine amber. These opposed paths, between freshness and sweetness, create a unique and exciting contrast – the newest complement to AXE® Dark Temptation™.

AXE X-Men Days of Future Past Gift Sets

x men

Unleash your X-Men powers with the new AXE X-Men Days of Future Past Gift Sets. Now available in Apollo, Phoenix, Dark Temptation, and Anarchy.

New AXE Peace

axe peace

Make Love, Not War with New AXE Peace. Support Peace One Day, #KissForPeace

New AXE Matte Effect Styling

axe matte effect

THERE'S A NEW KIND OF MAN. The man who doesn't try hard to stand out, but truly stands apart. His hair: not shiny. Not overdone. It's effortless. It's matte. Introducing AXE MATTE EFFECT. 6 styling products for LESS EFFORT, MORE STYLE.