AXE Body Spray, Deodorant, Hair, and Shower Gel Products

Confidence = AXE.

Radiate rockstar vibes all day long from the moment you hit the shower with AXE shower gel.

Create irresistible hair ladies will be begging to touch with AXE hair care and styling products.

Stimulate her senses and stay reassured all night long with AXE body spray and deodorant. Smell great knowing AXE is working overtime to protect you from perspiration and keep you smelling fresh into the night.

Check out the newest AXE campaigns and products available.

New AXE Peace

axe peace

Make Love, Not War with New AXE Peace. Support Peace One Day, #KissForPeace

AXE Black Chill

axe black chill

Girls are getting hotter! Keep your cool with new AXE Black Chill. AXE Black Chill is energized with fresh citrus and mint along with a cedarwood undertone to keep you refreshed all day.

AXE Apollo

new axe apollo

Leave a Man. Come Back a Hero. The Axe Apollo fragrance is classically masculine and sophisticated with an addictive fresh combination of crisp sparkling fruits, sage and a creamy, musky background. AXE Apollo products are designed to help guys look, feel, and smell their best.

New AXE Matte Effect Styling

axe matte effect

THERE'S A NEW KIND OF MAN. The man who doesn't try hard to stand out, but truly stands apart. His hair: not shiny. Not overdone. It's effortless. It's matte. Introducing AXE MATTE EFFECT. 6 styling products for LESS EFFORT, MORE STYLE.